NeosVoc Blog

April 23, 2022 2024-06-11 13:26

Blog

The future of research, inhabiting the world of technology

Cassa Padana and NeosVoc: A Success Story for the Voice of Customer

Cassa Padana and NeosVoc: A Success Story for the Voice of Customer

When a company like Cassa Padana, with over 130 years of history and a strong...

Psychographic Profiling for Offer Personalization

Psychographic Profiling for Offer Personalization

When building a buyer persona – the first step in setting up a marketing and...

Enriching to Conquer: How Customer Base Data Enrichment Transforms Customer Relationships

Enriching to Conquer: How Customer Base Data Enrichment Transforms Customer Relationships

Customer Base Data Enrichment, or customer data enrichment, is the process of enhancing and integrating...

A Thesis to Look Ahead

A Thesis to Look Ahead

Martina is 22 years old, with a beautiful smile and few, very few words. We...

Looking to the Future of the Company: The Leadership Model

Looking to the Future of the Company: The Leadership Model

Digital innovation has changed people’s habits and needs, transforming dynamics, processes, and work practices within...

Digital tourism stories

Digital tourism stories

Digital tourism refers to the use of digital technologies and platforms in the tourism sector...

Conscious or Consumerist? Ep.4: Communicating Sustainability

Conscious or Consumerist? Ep.4: Communicating Sustainability

This is the final chapter of our ‘Conscious or Consumerist?’ story, the investigation conducted during...

Conscious or Consumerist? Ep.3: The Ages of Sustainability

Conscious or Consumerist? Ep.3: The Ages of Sustainability

During the Web Marketing Festival 2022, we decided to offer a very special live demo...

Conscious or Consumerist? Ep.2: How We Are Made and How We Act

Conscious or Consumerist? Ep.2: How We Are Made and How We Act

At the Web Marketing Festival 2022 we engaged attendees in the ‘Aware or Consumerist?’ research...