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Category: Models

Lead Generation: The Cornerstone of Business Growth
  • Magazine
  • Models

Lead Generation: The Cornerstone of Business Growth

Lead generation is an essential component of any marketing and sales strategy. Identifying and attracting...

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Psychographic Profiling for Offer Personalization
  • Magazine
  • Models

Psychographic Profiling for Offer Personalization

When building a buyer persona – the first step in setting up a marketing and...

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Enriching to Conquer: How Customer Base Data Enrichment Transforms Customer Relationships
  • Magazine
  • Models

Enriching to Conquer: How Customer Base Data Enrichment Transforms Customer Relationships

Customer Base Data Enrichment, or customer data enrichment, is the process of enhancing and integrating...

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Looking to the Future of the Company: The Leadership Model
  • Leadership
  • Magazine
  • Models
  • Voice of Employee

Looking to the Future of the Company: The Leadership Model

Digital innovation has changed people’s habits and needs, transforming dynamics, processes, and work practices within...

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Conscious or Consumerist? Ep.4: Communicating Sustainability
  • Consapevole
  • Magazine
  • Models

Conscious or Consumerist? Ep.4: Communicating Sustainability

This is the final chapter of our ‘Conscious or Consumerist?’ story, the investigation conducted during...

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Conscious or Consumerist? Ep.3: The Ages of Sustainability
  • Consapevole
  • Magazine
  • Models
  • Stili di vita

Conscious or Consumerist? Ep.3: The Ages of Sustainability

During the Web Marketing Festival 2022, we decided to offer a very special live demo...

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The Voice of Guest for Continuous Improvement of the Tourist Offer
  • Magazine
  • Models
  • Stili di vita
  • Turismo
  • Viaggi

The Voice of Guest for Continuous Improvement of the Tourist Offer

How sensitive is the topic of vacation? How important is it for the vacation experience...

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